Creative solutions for cutting through the clutter, and improved tools to measure engagement has moved EXPERIENTIAL MARKETING from an after-thought to an integral part of the marketing mix.

Our team works closely with clients to understand their consumer needs, uncover insights and develop out-of-the-box campaigns to capitalize, and integrate with agencies to extend reach beyond the activation.

Past programs have included pop-up stores, sampling, high-impact promotions, street team and guerilla marketing campaigns. Each of these share a relevant consumer connection delivering measurable results.

CASE STUDY

MAYBELLINE #PUMPEDUP

CHALLENGE

Drive awareness and product trial with 17-35 year females in support of the new Maybelline Pumped Up Mascara launch

SOLUTION

• Leveraged insight of high social usage among young women to develop a branded social media vending machine
• Vending machine dispensed mascara after a consumer sent tweet to @MaybellineCAN
• Set-up activation in busy, target-right location – Toronto Eaton Centre
• Enriched the experience and deepened product education with on-the-spot applications by certified make-up artists
• Further extended reach of the campaign with post-makeover photos

RESULTS

1000s

of target-right consumers reached over 4-day campaign

775

live makeup applications delivered

2,500

coupons to drive sales distributed

2,000+

tweets for product drove reach beyond activation footprint