Mobility breaks down barriers to access and transaction. It provides limitless opportunities to connect with consumers and drive engagement and conversion.

Whether it’s leveraging mobility to reach a consumer in one market at an event, on the street or at retail. Or it’s traveling from coast-to-coast, we know how to navigate the world on wheels.

As an agency, we go far beyond the build-out – be it modular or from scratch – to strategize a turnkey solution. It’s not just about brand visibility, but understanding how to create an intimate environment to deliver an unforgettable experience.

CASE STUDY

BREAKING BAD DVD

CHALLENGE

Rally fans and deliver a memorable campaign for the DVD release of the final season

SOLUTION

• Recreated iconic experiences from the award-winning show
• Sourced and customized an authentic 1986 Fleetwood Bounder RV complete with a “meth lab”
• Invited consumers to live and be a part of the Breaking Bad series – cooking “meth” candy – and sharing their experiences on social media
• Fans were encouraged to follow the RV's road trip on Twitter @BreakingBadRV and Facebook Facebook.com/BreakingBadRV
• 2 week campaign garnered national media coverage and brought fans from near and far to take part in this one-in-a-lifetime experience

RESULTS

5,359,471

campaign impressions gained (PR and online)

SOLD OUT

Retailers in the immediate vicinity of the activation regularly sold out of the DVD Box Set

95%

in-store sales lift

235%

online sales lift