Creative solutions for cutting through the clutter, and improved tools to measure engagement has moved EXPERIENTIAL MARKETING from an after-thought to an integral part of the marketing mix.
Our team works closely with clients to understand their consumer needs, uncover insights and develop out-of-the-box campaigns to capitalize, and integrate with agencies to extend reach beyond the activation.
Past programs have included pop-up stores, sampling, high-impact promotions, street team and guerilla marketing campaigns. Each of these share a relevant consumer connection delivering measurable results.
Drive awareness and product trial with 17-35 year females in support of the new Maybelline Pumped Up Mascara launch
Leveraged insight of high social usage among young women to develop a branded social media vending machine
Vending machine dispensed mascara after a consumer sent tweet to @MaybellineCAN
Set-up activation in busy, target-right location – Toronto Eaton Centre
Enriched the experience and deepened product education with on-the-spot applications by certified make-up artists
Further extended reach of the campaign with post-makeover photos
of target-right consumers reached over 4-day campaign
live makeup applications delivered
coupons to drive sales distributed
tweets for product drove reach beyond activation footprint
JAM VAN INC.
18 Widmer Street, Suite 100
Toronto, ON M5V 2E7